The On Hold Problem
Research shows the average on-hold time is about 30 seconds. Silence on hold leaves your client
or prospective client wondering if they have been disconnected or forgotten. While those seconds
tick by very slowly, the caller can often become impatient, and may hang up. Further research shows
that 34% of callers who hang up never call back.
Radio, tapes, or CD's on hold are not the solution, since copywriting laws protect the artist's
music played on these media. Legally, you are required to pay licensing fees to ASCAP or BMI to
play the radio, tapes, or CD's on hold. If your company is caught playing unlicensed music on hold,
you could be subject to costly fines. Besides violating copywriting laws, your company's image could
suffer. The caller may hang up after listening to music or a D.J. that offends them. They could even hear a
commercial for your competitor.
The On Hold Solution
To guard against the loss of your valuable callers, put them on HOLD PLUS.
Custom Messages On Hold is an innovative marketing and public relations tool. Pleasant background music
blended with carefully worded messages is designed to reduce caller impatience and frustration, therefore
keeping that important caller on the line. Not only will HOLD PLUS greatly reduce perceived waiting time,
but will gently reinforce your advertising message, promote new product lines and special services, and
improve company image.